A disruptive innovation 35 years after the born of the third brake light

"Distracted driving is dangerous, claiming 3,166 lives in 2017 alone. NHTSA leads the national effort to save lives by preventing this dangerous behavior. Get the facts, get involved, and help us keep America’s roads safe.
THE ISSUE
What Is Distracted Driving?
Distracted driving is any activity that diverts attention from driving, including talking or texting on your phone, eating and drinking, talking to people in your vehicle, fiddling with the stereo, entertainment or navigation system—anything that takes your attention away from the task of safe driving.
Texting is the most alarming distraction. Sending or reading a text takes your eyes off the road for 5 seconds. At 55 mph, that's like driving the length of an entire football field with your eyes closed."

Distracted Driving. NHTSA. April 2019